Valuation of Intangible Assets with AI: The New Horizon

How much is a brand worth? And a patent? And a company's human capital? Traditionally, valuing intangible assets has been more of an art than a science, based on assumptions and often inaccurate comparisons. Artificial intelligence is changing this, allowing us to quantify the value of what was previously immeasurable.

Sentiment Analysis and Brand Strength

Using Natural Language Processing (NLP), we can analyze millions of mentions across social media, news outlets, and forums to gauge public sentiment toward a brand in real time. This analysis goes beyond simply counting "likes"; it identifies the intensity of emotions, the associated topics of conversation, and compares the brand's strength to that of its competitors. This data can then be correlated with sales and customer loyalty to assign a tangible financial value to brand reputation.

Intellectual Property Valuation

Valuing patents, software, and other intellectual property (IP) assets is notoriously complex. AI can analyze patent databases, scientific articles, and market data to assess an IP asset's uniqueness, applicability, and monetization potential. This provides a much stronger foundation for negotiations in market access transactions and for IP management strategy.

At Codice AI, we believe that the true value of modern businesses lies in their intangible assets. By applying AI through our modeling and consulting services, we not only offer more accurate valuations, but also uncover new value drivers that can transform our clients' competitive strategies.